Copywriter
Multinational healthcare company
Engage audiences through organic and paid social media, websites, emails, digital ads, print ads, in-store signage, e-commerce product listings, and more for a multinational healthcare company’s nutrition division (a client of Stafford Technology)
Collaborate with stakeholders across teams to ensure copy is on brand and aligned with KPI goals
Understand each brand's unique audience demographics and needs, effectively connect consumers with brand's messaging, and encourage action
Nutrition brands include an electrolyte hydration brand, infant formula brand, nutrition shake brands, and more
freelance copywriter
Inspire action through blog posts, web content, email, social media, product descriptions, eLearning scripts, and more
Maintain brand voice and incorporate SEO best practices
Experience writing for 100+ companies (including startups, nationally known brands, and marketing agencies) in industries like retail, healthcare, tech, travel and hospitality, food and beverage, financial services, and home improvement
Work includes Cheryl's Cookies, Calm Health, Fundable.com, FYVE Marketing, and other B2C and B2B companies
Copywriter & social media specialist
Dancor solutions
Wrote and edited eLearning video scripts for company’s nationally and internationally known clients
Managed company’s social media pages, including developing strategies, creating and curating content, posting and engaging
Collaborated with developers, designers and project managers on client and internal projects
copywriter
zulily
Crafted on-brand, consumer-focused product descriptions for 140+ SKUs per day, including kids’ and women’s apparel and accessories, home goods, footwear, beauty items, and more
Partnered with merchandising teams to ensure copy included accurate product features and benefits
Supported SEO efforts by writing compelling titles and descriptions for search engine results pages
Social Media Specialist
U.S. Army Recruiting command
Planned and executed social media strategies for campaigns, special events, and daily operations
Served as social media subject matter expert and point of contact for Army recruiters across the country
Tracked, analyzed, and reported campaign progress and outcomes
Features Editor
The Gold Standard
Shared the Fort Knox story through newspaper articles and photos, including front page articles
Cultivated sources, copy edited stories from contributors, designed features section pages, and proofread paper